Zestful, vibrant and carefree are the three words that describe Arisha Shah best. She believes in her dreams and lives life making them come true. This pretty young model has managed to capture the attention and imagination of the viewers as well as the advertisers over a period of time.

Besides being a model she's also an interior designer. So if its not one field of art it's the other that keeps her busy. Arisha was still a student of Bachelor of Arts when she started getting offers for modelling. It was six years back that she finally decided to take the plunge and here she is today sharing her views on modelling and related topics with Mag4you.com.

Mag4you.com- What sort of a contribution can a model make towards the fashion industry?
AS- Models are as integral to the fashion industry as designers are. A model is the one who can bring a designer's creation to life and make the person on the street want to wear and own that creation. Models contribute to the industry by animating each of its fashion.

Mag4you.com- The industry has obviously given you a lot making you famous. How do you think you can pay back?
AS- I have a lot to thank the industry for. It is such a great blessing to have been given so much by the industry and I think with fame, comes responsibility to give back to the community and make a difference. I do think fashion models even inadvertently are contributing back to the industry by working with and encouraging designers to be more creative and innovative with their styling and products.

Mag4you.com- Do you think our models have the capacity of matching the best in this business elsewhere in the world or even our neighbours India?
AS- Without any doubt! Modelling is a profession in which an individual learns and improves with experience. If our people in other professions such as medicine or sports, can compete with the best in the world then why not in fashion and modelling? If we Pakistanis lack something it is exposure in the international arena something our neighbours the Indians have in abundance.

With the opportunity to work with international choreographers and designers our own standards will also improve and can be comparable to the best in the world. Being a model requires unique beauty and talent which our models have in abundance. I think modelling itself surpasses race or colour, so there's no reason why we aren't able to match our Indian neighbours and compete with the best that the world has to offer.

Mag4you.com- Do you think our industry or market is big enough to give our models the opportunity to do that?
AS- Of course it is! Fashion is so popular and brand names are in more demand now than they have ever been before. Our fashion industry is constantly growing and expanding which gives our models the opportunity to work in a more professional environment. There is also more money in the industry then before so this will attract younger entrants who wish to make a career out of modelling rather than just doing it for fun or past time.

Mag4you.com- Is modelling a lucrative business? What's thecommercial aspect of modelling besides the fame and glamour factor?
AS- Well you can say it pays the bills!! Like any other profession or career those who have what it takes to excel will find it lucrative and be successful. Besides the fame and glamour, there's the obvious wealth that comes along with the territory.

Mag4you.com- If given a chance what steps would you take torevolutionise the modelling industry?
AS- I would erase the preconceived idea that skinny is beautiful. There are so many women who think being skinny, like models, is beautiful. That's partly why we have the disease anorexia affecting so many of our young women today. To revolutionise the modelling industry, I will introduce some beautiful, plus size models to this industry so that women everywhere realise that every body type is perfect.

Mag4you.com- Are there any agencies working on your behalf? Would you like someone to do it all for you from finding, selecting and finalising the projects?
AS- The concept of agencies for models doesn't really exist in Pakistan and will gradually come as the industry becomes more professional. It's vital in this industry to have someone constantly working on your behalf to find the right type of projects for you by which I mean align the model's creative capital with that of the brand. However, I would still wish to retain the final say on the projects and have the absolute creative freedom to decide which projects are right for me and what I want to be a part of.